On this project I worked with with a copywriter and marketer to develop a campaign targeted toward Castlight users who had been away from the application for an extended time. We settled on a testimonial approach, pulling from success stories of real users. To visualize this, I used images of real users rather than stock photography. The result is an approachable feel that sticks true to the Castlight brand.

ACME_W0_D0_Testimonial_Diana_Poster-Illust-(11x17)-shadow_RGB

11×17 Poster

ACME_W0_D0_Testimonial_Savings_Postcard_(8.5x5.5)shadow_RGB1.

8.5×5.5 Postcard

ACME_W0_D0_Testimonial_Savings_Postcard_(8.5x5.5)shadow_RGB2

8.5×5.5 Postcard

web banner

700×300 Web Banner