Creative Brief: Develop a series of illustrations that communicate key aspects of CBR to be used in emails.
Role: Lead Designer
Process: I worked along side the digital marketing team for multiple consumer-based emails. The illustrations needed to stay on brand and visually communicate the message behind the emails.
Key takeaway: A complicated illustration does not always equate to great execution. Don’t be overly committed to an idea if it isn’t communicating well and don’t forget to test the emotional strength of a piece, AKA “gut check”.