marquee sign
movie theater
stem cells playing basketball
studying stem cells
medical courier
marquee of oscars
award show
Creative Brief: Develop a series of illustrations that communicate key aspects of CBR to be used in emails.

Role: Lead Designer

Process: I worked along side the digital marketing team for multiple consumer-based emails. The illustrations needed to stay on brand and visually communicate the message behind the emails.

Key takeaway: A complicated illustration does not always equate to great execution. Don’t be overly committed to an idea if it isn’t communicating well and don’t forget to test the emotional strength of a piece, AKA “gut check”.

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