Creative Brief: Create a blog page for upcoming educational content all while staying on brand.
Role: Lead Designer
Process: This project was all about organizing a collection of educational articles on eyesight wellness. Besides reviewing Castlight’s current brand and product, I looked for cues and inspiration in news agencies and entertainment apps like iTunes and Netflix—these products also face the challenge of organizing information. My preliminary work included a flowchart, a moodboard, and numerous wireframes. I built numerous mockups in Sketch. For this project I worked alongside a content marketer, the head of UX, and a developer.
Key takeaway: Keep it simple! Early on key stakeholders wanted this project to include three main sections (topic page, landing page, article page). Midway through the project, I realized this structure made the user experience more complicated and more confusing, so I made the decision to simplify the hierarchy into two sections (topic section and article). I wish I had more foresight earlier in the project to see this and make the necessary adjustments sooner.